"Internet Marketing: Building Advantage in a Networked Economy, 2e" presents a "road-tested" framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. The focus is on using marketing levers to vary the level of intensity that the consumer has with a Website to build a relationship with the customer through fo...(展开全部)

In Marketing Research, the authors offer undergraduate and MBA students a compelling introduction to the field with extensive use of global, technology, service, and small business examples. Distinctive features include integrated coverage of technology tools and statistical analysis, current research, and a strong focus on strategy. To reinforce the text's emphasis on techno...(展开全部)

The new tenth edition of Kottak's best selling text for cultural anthropology continues to offer a holistic introduction to cultural anthropology that approaches the course from a four-field perspective. The new, tenth edition is a major revision offering many new and exciting features that build on the strengths of this approach. The text has two new themes --Bringing It All...(展开全部)

布鲁克·诺埃尔·穆尔（Brooke Noel Moore），美国加利福尼亚大学奇科分校教授，曾担任哲学与历史系系主任，1996年获得大学杰出教授称号，撰有《思想的力量》《批判性思维》《宇宙、上帝和哲学》《道德哲学导论》等哲学著作。 肯尼思·布鲁德（Kenneth Bruder），美国大学教授，在哲学教学和教材撰写方面享有声誉。

This book targets IoT enthusiasts and web developers who would like to build IoT-based applications with Raspberry Pi, Arduino and JavaScript. Some knowledge about electronics and familiarity with programming concepts (JavaScript - ES5/ES6) is expected.

Experience, Leadership, Innovation. This edition of Marketing continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This author team is committed to (1) building on past experiences as authors, (2) continu...(展开全部)

"Marketing: The Core, 2/e" by Kerin, Berkowitz, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by "Marketing, 8/e", but in a shorter, more accessible package. "The Core" distills "Marketing's" 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester. Instr...(展开全部)

Experience, Leadership, Innovation. This edition of Marketing continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This author team is committed to (1) building on past experiences as authors, (2) continu...(展开全部)

"Marketing: The Core, 2/e" by Kerin, Berkowitz, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by "Marketing, 8/e", but in a shorter, more accessible package. "The Core" distills "Marketing's" 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester. Instr...(展开全部)

William B. Brueggeman, Ph.D. Edwin L. Cox School of Business Southern Methodist University William B. Brueggeman has been an academic and consultant to business and public policy makers for over 30 years in the areas of finance and investment. His primary areas of interest include: real estate finance and investment, performance measurement, valuation, real estate-backed securi...(展开全部)