"Internet Marketing: Building Advantage in a Networked Economy, 2e" presents a "road-tested" framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. The focus is on using marketing levers to vary the level of intensity that the consumer has with a Website to build a relationship with the customer through fo...(展开全部)

In Marketing Research, the authors offer undergraduate and MBA students a compelling introduction to the field with extensive use of global, technology, service, and small business examples. Distinctive features include integrated coverage of technology tools and statistical analysis, current research, and a strong focus on strategy. To reinforce the text's emphasis on techno...(展开全部)

The new tenth edition of Kottak's best selling text for cultural anthropology continues to offer a holistic introduction to cultural anthropology that approaches the course from a four-field perspective. The new, tenth edition is a major revision offering many new and exciting features that build on the strengths of this approach. The text has two new themes --Bringing It All...(展开全部)

布鲁克·诺埃尔·穆尔（Brooke Noel Moore），美国加利福尼亚大学奇科分校教授，曾担任哲学与历史系系主任，1996年获得大学杰出教授称号，撰有《思想的力量》《批判性思维》《宇宙、上帝和哲学》《道德哲学导论》等哲学著作。 肯尼思·布鲁德（Kenneth Bruder），美国大学教授，在哲学教学和教材撰写方面享有声誉。

This book targets IoT enthusiasts and web developers who would like to build IoT-based applications with Raspberry Pi, Arduino and JavaScript. Some knowledge about electronics and familiarity with programming concepts (JavaScript - ES5/ES6) is expected.

William B. Brueggeman, Ph.D. Edwin L. Cox School of Business Southern Methodist University William B. Brueggeman has been an academic and consultant to business and public policy makers for over 30 years in the areas of finance and investment. His primary areas of interest include: real estate finance and investment, performance measurement, valuation, real estate-backed securi...(展开全部)

William B. Brueggeman, Ph.D. Edwin L. Cox School of Business Southern Methodist University William B. Brueggeman has been an academic and consultant to business and public policy makers for over 30 years in the areas of finance and investment. His primary areas of interest include: real estate finance and investment, performance measurement, valuation, real estate-backed securi...(展开全部)

苏珊• 诺伦-霍克西玛（1959—2013）生前先后任教于斯坦福大学、密歇根大学和耶鲁大学，曾担任耶鲁大学心理学系主任，是国际知名的学者、教师、导师和学界领袖。2013年不幸因病去世。她的研究极大地影响了专业领域对于妇女和女孩抑郁的看法，她提出了关于思维反刍和抑郁的开创性理论，影响了其后不计其数的实证研究和理论贡献。她曾获得美国心理学协会（APA）第12分支颁发的David Shakow早期成就奖，美国心理学协会女性委员会颁发的杰出领导奖，美国心理科学协会（APS）颁发的James Mckeen Cattel会员奖以及美国国家精神健康委员会颁发的研究生涯奖等。此外，她还是《临床心理学年鉴》（Annual Review of Clinical Psychology ）的创刊主编，该期刊目前是临床心理学领域引用率最高的期刊。

尼娜·罗森斯坦（Nina Rosenstand） 美国哲学教育家，1951年生于丹麦哥本哈根，现为美国圣迭戈梅萨学院社会科学系高级哲学教授，主要研究道德哲学、人性哲学和小说哲学，著有《人类状况：人性哲学导论》等作品。